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Global Marketing Automation Manager

Job Title: Global Marketing Automation Manager
Contract Type: Permanent
Location: Singapore
Industry:
Contact Name: Adam Fletcher
Contact Email: adam@searchelect.com
Job Published: about 1 year ago

Job Description

Key Words:  Marketing Automation, Eloqua, CRM Integration, SaaS

Role:  Global Marketing Automation Operations Manager

Industry:  Information Technology

Function:  Marketing, Operations, Demand Generation, Data Analysis 

About Our Client

Cutting edge SaaS vendor that delivers a fully integrated, secure, accelerated cloud solution 

About the Global Marketing Automation Operations Manager

This position is responsible for supporting all facets of global marketing automation operations via Eloqua, including building, testing, maintaining and reporting on online marketing campaigns, managing the marketing database to ensure data integrity, identifying and implementing marketing operations best-practices. You will also ensure the optimisation of key marketing automation processes including lead nurturing, email marketing, customer segmentation and CRM integration. 

Responsibilities

  • Manage all aspects of building campaigns and operating the marketing automation platform (Eloqua), including but not limited to developing emails and landing pages, designing and testing programs, setting up tracking URLs, reviewing for accuracy, troubleshooting issues, etc.
  • Optimise the lead process, lead scoring and nurturing functions on the Eloqua platform.
  • Monitor and measure campaign performance including open rate, click-to-open rate, form conversions, etc.
  • Manage data flow and integrations between Eloqua, Salesforce and other internal and external platforms, applications and tools 

Experience Required

  • Possess a good understanding of B2B demand generation, email marketing and lead nurturing practices, ideally within the technology (SaaS / PaaS) industry.
  • Working knowledge on SQL, HTML and/or Javascript would be a plus.
  • Excellent written and verbal communication skills.
  • Ability to prioritise and manage multiple deadlines simultaneously.
  • Highly analytical, meticulous and organised, with strong project coordination skills. 

If you are interested to learn more about the above job role or any other job opportunities, please apply to this job advertisement or alternatively contact the following consultant: 

Adam Fletcher

+65 65898787

adam@searchelect.com

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