Campaign Manager Asia

Job Title: Campaign Manager Asia
Contract Type: Permanent
Location: Singapore
Start Date: 09/05/2019
Duration: 367
REF: 34117
Contact Name: Danica Pagsisihan
Contact Email:
Job Published: about 3 years ago

Job Description

Key Words: Marketing and Communications, MarCom, Campaign Management, Retention Marketing, Marketing, Events Management, Digital Marketing, Social Media Campaigns, ERP, Software
Role: Campaign Manager (Regional)
Industry: Information Technology, ERP, Software
Function: Marketing
Location: Singapore

About Our Client

Our client is a global software vendor which provides organisations of all sizes with a huge range of online and cloud business management software and services. Their products range from accounting and payroll, to enterprise resource planning, customer relationship management and payments.

About the Campaign Manager

  • Drive the implementation of marketing programs and campaigns in the region for the assigned function and segments.

About You

Please note: Interested Applicants must be able to work in Singapore.

  • Marketing or Business Degree or equivalent
  • Demonstrated experience in marketing and communications
  • Knowledge of print and direct mail production
  • Plan and execute events
  • Knowledge on renewals & reactivation campaigns
  • Customer loyalty / retention marketing
  • Proven track record of delivering B2B Marketing plans
  • Demonstrate ability to deliver revenue and profit growth initiatives
  • Understanding of trends in digital marketing and social media and their effective execution
  • Commercial acumen and exceptional customer service ethic
  • Analytical and critical thinking skills, prepared to challenge conventional thinking
  • Ability to work in a collaborative manner as part of a team
  • Proactive, driven and focused at getting job done
  • Influencing / relationship management skills
  • Exceptional written and verbal communication skills
  • Strong planning and organisational ability
  • Preferred:
  • Knowledge of industry, sector or small business market
  • Experience in marketing automation tools (i.e. Marketo, Eloqua, Responsys, Hubspot etc)


Key Responsibilities

  • Prepare detailed campaign and data briefs and present them to internal and external agencies with confidence and clarity and proactively co-ordinate marketing campaigns across all elements of the marketing mix
  • Create, plan and execute tailored and targeted local tactical and strategic campaigns, integrating global campaign elements and content when required, to deliver functional revenue, acquisition or retention targets
  • Tailoring communications messages in each campaign to connect to relevant customer personas and segmentation provided by Product Marketing in order to deliver on new customer acquisition and retention revenues
  • Support the partner community on partner thru activities.
  • Collaborate closely with sales organisation to ensure that there is full visibility and reporting on functional campaigns and status of MQL
  • Monitor, analyse and present to the business the results and ROI of campaigns
  • Understand, organise and manage budget to the format supplied by Marketing Operations
  • Position self to the business as "expert" in marketing communications, supporting the commercial success of products by liaising and sharing knowledge with colleagues
  • Act as a champion and guardian of the company’s identity and brand, ensuring messaging, positioning, tone of voice, and visual identity is consistent and in line with the global brand guidelines, across all channels and in all activities
  • Ensure consistency and quality control on all communications collateral produced with detailed and accurate proofing skills, in line with the local and global internal approvals process
  • Other duties as required from time to time


  • Budget performance
  • Campaign ROI
  • Revenue performance
  • MQL generation


  • Global and regional Marketing teams
  • Global and regional business stakeholders
  • Local Marketing team
  • Functional sales teams

Personal Attributes


  • Positive can do attitude
  • Relentless – will not give in
  • Positive energy
  • Collaborative and team player
  • Takes ownership and accountability for situation


  • Creative and Versatile
  • Good listening Skills / humility
  • Culture Sensitivities / local experience
  • Project management / implementation


  • Analytical and possess the ability to solve problems permanently
  • Must be a good team player with eye for details and improvement.


If you are interested to learn more about the above job role or any other job opportunities, please apply to this job advertisement or alternatively contact the following consultant:
Danica Pagsisihan
+65 65898787
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